Communication: Public Relations (B.S.)

Public relations is a proactive, strategic function of management that strives to harmonize the interests of an organization with its various stakeholders. PR practitioners help build and maintain those relationships that are essential to the organization’s success by applying strategic, critical thinking and writing skills.

Requirements

Required Courses

COM 201Survey of Media

3

COM 227Visual Critical Literacy

3

COM 231News Writing & Reporting

3

COM 401Media Theory

3

COM 402Strategic Media Research

3

COM 410Media Law and Ethics

4

COM 413Public Relations & Crisis Mana

3

COM 415Public Relations Writing

3

COM 416PR Cases and Campaigns

3

COM 426Social Media Campaigns

3

COM 434Desktop Publishing

3

DMD 300Sight, Sound and Motion

Any COM

3

Choose 3 hours from the following:

COM 311Media And Society

3

COM 323Intro To Cinema

3

COM 324Documentary Film

3

Required Minor

Must choose a minor of at least 15 hours