ART 400 Brand Design
In this course, we will focus on the strategic and creative management of brands by working on a series of exercises aided by research, readings, case studies, and class discussions. Also, students will work on extended projects exploring identity systems with various forms such as logo, stationery, packaging, signage, print, and web design. Emphasis will be placed on developing effective brand identities and strategies to effectively solve design and communication problems; design processes; and professional presentations. Students will explore systematic approaches to effective identity systems from concept development through design and production.