Business Administration: Marketing (B.S.)

Marketing is an exciting, dynamic, and essential field of business administration. Marketing affects us as informed citizens and consumers, as well as members of the work force. Some aspect of marketing influences every part of our daily lives. The majority of business administration majors find job opportunities in some facet of marketing. Marketing is the only aspect of business administration that always has contact with the end users, whether they are consumers or businesses. Marketers strive to add value to goods and services through product planning, pricing, promotion, sales, and delivery. Wholesalers, retailers, advertisers, researchers, transportation analysts, and others employ marketers.

Requirements

Required Courses Business Core

GBUS 140Introduction to Business

3

ECON 203Principles of Macroeconomics

3

GBUS 220Business Communications

3

ACC 224Principles of Financial Accounting

3

ACC 225Principles of Managerial Accounting

3

CIS 270Fund of Information Systems

2

CIS 271Practical Computer Applications

3

GBUS 280Business Statistics

3

FIN 300Principles of Finance

3

GBUS 303Quantitative Business Analysis

3

GBUS 325International Business

3

MKT 331Principles of Marketing

3

GBUS 344Legal Environ of Business I

3

MGT 350Principles of Management

3

GBUS 420Prof Development Seminar

1

MGT 498Mgt Strategy & Policy

3

Required Courses

MKT 332Professional Selling

3

MKT 334Retailing

3

MKT 340Consumer Behavior

3

MKT 341Integrated Mkt Communications

3

MKT 425Social Media Marketing

3

MKT 485Marketing Research

3

MKT 498Mkt Management

3

Choose two - Any 300-400 Electives

6