Business Administration: Marketing (B.S.)

Marketing is an exciting, dynamic, and essential field of business administration. Marketing affects us as informed citizens and consumers, as well as members of the work force. Some aspects of marketing influences every part of our daily lives. The majority of business administration majors find job opportunities in some facet of marketing. Marketing is the only aspect of business administration that always has contact with the end users, whether they are consumers or businesses. Marketers strive to add value to goods and services through product planning, pricing, promotion, sales, and delivery. Wholesalers, retailers, advertisers, researchers, transportation analysts, and others employ marketers.

Requirements

Required Courses

MKT 332Professional Selling

3

MKT 334Retailing

3

MKT 340Consumer Behavior

3

MKT 341Integrated Marketing Communications

3

MKT 425Social Media Marketing

3

MKT 485Marketing Research

3

MKT 498Marketing Management

3

Choose two - Any 300-400 Electives

6

Required Courses Business Core

ACC 224Principles of Financial Accounting

3

ACC 225Principles of Managerial Accounting

3

CIS 270Fundamentals of Information Systems

2

CIS 271Practical Computer Applications

3

ECON 203Principles of Macroeconomics

3

FIN 300Principles of Finance

3

GBUS 140Introduction to Business

3

GBUS 220Business Communications

3

GBUS 280Business Statistics

3

GBUS 303Quantitative Business Analysis

3

GBUS 325International Business

3

GBUS 344Legal Environment of Business I

3

GBUS 420Professional Development Seminar

1

MGT 350Principles of Management

3

MGT 498Management Strategy & Policy

3

MKT 331Principles of Marketing

3