Marketing Minor

Requirements

Required Courses

GBUS 140	Introduction to Business	3
GBUS 220	Business Communications	3
MKT 331	Principles of Marketing	3
MKT 334	Retailing	3
MKT 340	Consumer Behavior	3
MKT 341	Integrated Marketing Communications	3
MKT 485	Marketing Research	3

College of Business majors pursuing a business minor are required to have 50% or more courses that differ from the declared major in the minor. Please see your advisor in the selection of a business minor. College of Business Business Innovation, General Business and General Business Online students may not pursue a Marketing minor due to the overlap of required courses.