MKT 537 Global Marketing Strategies
This course explores the dynamic landscape of international marketing, equipping students with the knowledge and skills needed to develop effective marketing strategies across global markets. Emphasizing cultural, economic, political, and technological influences, the course covers key concepts such as market entry strategies, global branding, consumer behavior, and cross-cultural communication. Through case studies, real-world examples, and practical exercises, students will learn to analyze global marketing opportunities and design strategies that align with organizational goals in diverse international environments.