MKT 538 Marketing Data Analytics and Research
This course provides students with a comprehensive understanding of data-driven decision-making in marketing. Through a combination of theoretical frameworks and practical applications, students will develop the skills necessary to collect, analyze, and interpret marketing data to drive strategic business decisions. The course covers key concepts in data analysis, statistical techniques, and research methodologies, emphasizing their role in market segmentation, consumer behavior analysis, campaign optimization, and performance measurement, giving students the ability to translate data insights into actionable marketing strategies.