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Business Administration: Business Innovation (B.S.)

Focused on innovation within all types of business, this program is designed to provide students with the foundational knowledge to either pursue an entrepreneurial venture of their own or contribute positively to organizational intrapreneurship.

Requirements

Required

ACC 250Small Business Accounting

3
FIN 350Venture Finance

3
MGT 300Foundations of Business Creation

3
MGT 302Entrepreneurial Problem Solving

3
MGT 330Managing People and Organization

3
MGT 353Small Business Management

3
MKT 340Consumer Behavior

3

Select TWO (2) of the following:

MGT 325Social Entrepreneurship

3
MGT 354Employment Law

3
MGT 360Public and Non-Profit Management

3
MGT 474Organizational Behavior

3
MGT 475Human Resource Management

3
MKT 332Professional Selling

3
MKT 334Retailing

3
MKT 341Integrated Marketing Communications

3
MKT 425Social Media Marketing

3

Required Business Core

ACC 224Principles of Financial Accounting

3
ACC 225Principles of Managerial Accounting

3
CIS 271Practical Computer Applications

3
ECON 203Principles of Macroeconomics

3
FIN 300Principles of Finance

3
GBUS 140Introduction to Business

3
GBUS 220Business Communications

3
GBUS 280Business Statistics

3
GBUS 303Quantitative Business Analysis

3
GBUS 315AI for Business Applications

3
GBUS 325International Business

3
GBUS 344Legal Environment of Business I

3
GBUS 420Professional Development Seminar

1
MGT 350Principles of Management

3
MKT 331Principles of Marketing

3
MGT 498Management Strategy & Policy

3

Master of Business Administration Fast Track

The WLU Fast Track is designed to connect West Liberty University undergraduate degree programs with the WLU Master of Business Administration (MBA) graduate program.

Undergraduate Bachelor of Science in Business Administration (BSBA) students can get a jump start on their MBA by taking up to 4 courses or 12 credit hours as they complete their undergraduate program, creating an efficient and attractive pathway from their bachelor’s degree to a master's degree.

Undergraduate Fast Track Admission Requirements:

  • Students must apply for conditional MBA admission through the Chair of the
    Graduate Programs (see Chair for application)
  • The Peregrine entrance exam is normally completed in the MGT498
    undergraduate capstone course
  • Students must, at a minimum, have earned a total of 75 undergraduate credit
    hours
  • Students must have, at a minimum, a cumulative GPA of 2.5 or higher for
    admission acceptance
  • Students can take a maximum of four graduate course replacements, graduate
    courses that count backward toward the undergraduate degree as well as
    forward toward the MBA

Fast Track Course Equivalent Lists

Business Innovation

Graduate Course
 Undergraduate Equivalent

MGT 545 Strategic Human Resource Management

MGT 475 Human Resource Management

MKT 536 Consumer Behavior

MKT 340 Consumer Behavior

MKT 535 Integrated Marketing Management

MKT 341 Integrated Marketing Communication

Electives

Graduate Course
 Undergraduate Equivalent

ACC 550 Managerial Accounting Decision Analysis

ACC 300 - 400

CIS 530 Information Technology Management

CIS 300 - 400

ECON 520 Global Economics

ECON 300 - 400

GBUS 525 Social Responsibility & Business Ethics

GBUS 300 – 400

MGT 560 Public & Non-Profit Management

 Restricted MGT Elective MGT 300 - 400