Business Administration: Business Innovation (B.S.)

Focused on innovation within all types of business, this program is designed to provide students with the foundational knowledge to either pursue an entrepreneurial venture of their own or contribute positively to organizational intrapreneurship.

Requirements

Required

ACC 250	Small Business Accounting	3
FIN 350	Venture Finance	3
MGT 300	Foundations of Business Creation	3
MGT 302	Entrepreneurial Problem Solving	3
MGT 330	Managing People and Organization	3
MGT 353	Small Business Management	3
MKT 340	Consumer Behavior	3

Select TWO (2) of the following:

MGT 325	Social Entrepreneurship	3
MGT 354	Employment Law	3
MGT 360	Public and Non-Profit Management	3
MGT 474	Organizational Behavior	3
MGT 475	Human Resource Management	3
MKT 332	Professional Selling	3
MKT 334	Retailing	3
MKT 341	Integrated Marketing Communications	3
MKT 425	Social Media Marketing	3

Required Business Core

ACC 224	Principles of Financial Accounting	3
ACC 225	Principles of Managerial Accounting	3
CIS 271	Practical Computer Applications	3
ECON 203	Principles of Macroeconomics	3
FIN 300	Principles of Finance	3
GBUS 140	Introduction to Business	3
GBUS 220	Business Communications	3
GBUS 280	Business Statistics	3
GBUS 303	Quantitative Business Analysis	3
GBUS 315	AI for Business Applications	3
GBUS 325	International Business	3
GBUS 344	Legal Environment of Business I	3
GBUS 420	Professional Development Seminar	1
MGT 350	Principles of Management	3
MKT 331	Principles of Marketing	3
MGT 498	Management Strategy & Policy	3

Master of Business Administration Fast Track

The WLU Fast Track is designed to connect West Liberty University undergraduate degree programs with the WLU Master of Business Administration (MBA) graduate program.

Undergraduate Bachelor of Science in Business Administration (BSBA) students can get a jump start on their MBA by taking up to 4 courses or 12 credit hours as they complete their undergraduate program, creating an efficient and attractive pathway from their bachelor’s degree to a master's degree.

Fast Track Course Equivalent Lists

Business Innovation

Graduate Course	Undergraduate Equivalent
MGT 545 Strategic Human Resource Management	MGT 475 Human Resource Management
MKT 536 Consumer Behavior	MKT 340 Consumer Behavior
MKT 535 Integrated Marketing Management	MKT 341 Integrated Marketing Communication

Electives

Graduate Course	Undergraduate Equivalent
ACC 550 Managerial Accounting Decision Analysis	ACC 300 - 400
CIS 530 Information Technology Management	CIS 300 - 400
ECON 520 Global Economics	ECON 300 - 400
GBUS 525 Social Responsibility & Business Ethics	GBUS 300 – 400
MGT 560 Public & Non-Profit Management	Restricted MGT Elective MGT 300 - 400