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Business Administration: Marketing (B.S.)

Marketing is an exciting, dynamic, and essential field of business administration. Marketing affects us as informed citizens and consumers, as well as members of the work force. Some aspects of marketing influence every part of our daily lives. The majority of business administration majors find job opportunities in some facet of marketing. Marketing is the only aspect of business administration that always has contact with the end users, whether they are consumers or businesses. Marketers strive to add value to goods and services through product planning, pricing, promotion, sales, and delivery. Wholesalers, retailers, advertisers, researchers, transportation analysts, and others employ marketers.

Requirements

Required Courses

MKT 340Consumer Behavior

3
MKT 341Integrated Marketing Communications

3
MKT 425Social Media Marketing

3
MKT 426Social Media Analytics

3
MKT 445AI Applications

3
MKT 485Marketing Research

3
MKT 498Marketing Management

3

Choose 2 from the below list

MKT 332Professional Selling

3
MKT 334Retailing

3
MKT 410Sport Marketing

3
ART 245Design Thinking

3
ART 400Brand Design

3

Required Courses Business Core

ACC 224Principles of Financial Accounting

3
ACC 225Principles of Managerial Accounting

3
CIS 270Fundamentals of Information Systems

2
CIS 271Practical Computer Applications

3
ECON 203Principles of Macroeconomics

3
FIN 300Principles of Finance

3
GBUS 140Introduction to Business

3
GBUS 220Business Communications

3
GBUS 280Business Statistics

3
GBUS 303Quantitative Business Analysis

3
GBUS 325International Business

3
GBUS 344Legal Environment of Business I

3
GBUS 420Professional Development Seminar

1
MGT 350Principles of Management

3
MGT 498Management Strategy & Policy

3
MKT 331Principles of Marketing

3

Master of Business Administration Fast Track

The new WLU Fast Track initiative is designed to connect West Liberty University undergraduate degree programs with the WLU MBA graduate program. Undergraduate Bachelor of Science in Business Administration (BSBA) students can get a jump start on an MBA by taking up to 4 courses or 12 credit hours as they complete their undergraduate program to complete up to 40% of their 10-course MBA. A savings of both time and money, the Fast Track initiative provides students an attractive and efficient pathway from their bachelor’s degree to a master's degree.

Fast Track Course Equivalent Lists

Marketing

Approved undergraduate courses (left side) MBA Course (right side) Equivalents:

(Max of 4 courses):

 MKT 341 Integrated Marketing Communications           MKT 535 Integrative Marketing Management

Electives

 ACC 300-400                                                                               ACC 550 Managerial Accounting Decision Analysis
 CIS 300-400 CIS 530 Information Technology Management
 ECON  300-400 ECON 520 Global Economics
 GBUS 300-400 GBUS 525 Social Responsibility & Business Ethics
Restricted Elective 300-400

MGT 545 Strategic Human Resource Management