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Business Administration: Business Innovation (B.S.)

Focused on innovation within all types of business, this program is designed to provide students with the foundational knowledge to either pursue an entrepreneurial venture of their own or contribute positively to organizational intrapreneurship.

Requirements

Required

ACC 250Small Business Accounting

3
FIN 350Venture Finance

3
MGT 300Foundations of Business Creation

3
MGT 302Entrepreneurial Problem Solving

3
MGT 330Managing People and Organization

3
MGT 353Small Business Management

3
MKT 340Consumer Behavior

3

Select TWO (2) of the following:

MGT 325Social Entrepreneurship

3
MGT 354Employment Law

3
MGT 360Public and Non-Profit Management

3
MGT 474Organizational Behavior

3
MGT 475Human Resource Management

3
MKT 332Professional Selling

3
MKT 334Retailing

3
MKT 341Integrated Marketing Communications

3
MKT 425Social Media Marketing

3

Required Business Core

ACC 224Principles of Financial Accounting

3
ACC 225Principles of Managerial Accounting

3
CIS 270Fundamentals of Information Systems

2
CIS 271Practical Computer Applications

3
ECON 203Principles of Macroeconomics

3
FIN 300Principles of Finance

3
GBUS 140Introduction to Business

3
GBUS 220Business Communications

3
GBUS 280Business Statistics

3
GBUS 303Quantitative Business Analysis

3
GBUS 325International Business

3
GBUS 344Legal Environment of Business I

3
GBUS 420Professional Development Seminar

1
MGT 350Principles of Management

3
MGT 498Management Strategy & Policy

3
MKT 331Principles of Marketing

3

Master of Business Administration Fast Track

The new WLU Fast Track initiative is designed to connect West Liberty University undergraduate degree programs with the WLU MBA graduate program. Undergraduate Bachelor of Science in Business Administration (BSBA) students can get a jump start on an MBA by taking up to 4 courses or 12 credit hours as they complete their undergraduate program to complete up to 40% of their 10-course MBA. A savings of both time and money, the Fast Track initiative provides students an attractive and efficient pathway from their bachelor’s degree to a master's degree.

Fast Track Course Equivalent Lists

Business Innovation

MGT 475 Human Resource Management MGT 545 Strategic Human Resource Management

 

Electives
 ACC 300-400  ACC 550 Managerial Accounting Decision Analysis
CIS 300-400  CIS 530 Information Technology Management
ECON  300-400  ECON 520 Global Economics
GBUS 300-400  GBUS 525 Social Responsibility & Business Ethics
MKT 300-400  MKT 535 Integrative Marketing Management
Restricted Elective 300-400  MGT 545 Strategic Human Resource Management
Restricted Elective 300-400  MGT 560 Public & Non-Profit Management